Facebook is taking another step to convince the world that its Messenger app is the simplest way to stay in touch.
The Department of Labour and Employment (DOLE)-10 has announced it will use quick response (QR) codes in the online accomplishment of the Health Symptoms Questionnaire/Health Checklist for all personnel. According to a press release, the move is in compliance with the Interim Guidelines on Workplace Prevention and Control of COVID-19. A Messenger Code looks more or less like a QR scan code but its functionality is quite different. With messenger code, users do not need to download a third-party app to scan it, Facebook definitely thought this one through, because most people today prefer a short and snappy solution to everything. Scanning Messenger Codes. To scan a Messenger Code, do the following: Activate the Messenger camera. Press and hold in the viewfinder. A circle will appear. Center the Messenger Code in the circle. Messenger will automatically scan the code.
The Menlo Park, Calif. firm is rolling out a new feature that allows users to find new contacts in its Messenger app, which now serves more than 900 million monthly active users, by scanning a special code.
Scanning a so-called “Messenger Code” will bring users to the account for that particular person or business. If a Messenger user gets their code scanned by someone they’re not already friends with on Facebook, he or she will receive a message request before entering a chat. The codes themselves display a Facebook user’s profile photo, along with dots and lines allowing Facebook to recognize the image.
Messenger Codes should help Facebook users avoid potentially awkward situations, like having to ask a new friend to recite their phone number or spell their name to locate them on the platform. Facebook is also launching Messenger Links, which provide direct links to Messenger users’ profiles.
Facebook’s new codes are similar to Snapchat’s Snaptags, scannable codes that let Snapchatters add new friends on the platform. Facebook’s Rooms app also lets users add others to their “rooms” by scanning visual codes.
Messenger Codes and Links will start rolling out on April 7.
Tony Leach, a product manager for Messenger, says that he discussed the idea of scannable codes with the general Facebook team, but the feature will only be available for Messenger. “[We’re] trying to make it easy to talk to someone really fast,” says Leach.
Together, the new features could be a small boost towards Facebook’s goal of making Messenger the ultimate communications app. “And just like the flip phone is disappearing, old communication styles are disappearing too,” David Marcus, head of Facebook Messenger, wrote in a January blog post outlining the company’s general vision for Messenger.
Facebook just killed off Messenger Codes, which means that your marketing needs to change.
Here’s what you’ll get by reading this article:
Here’s what the Facebook Developers website says:
Starting August 15 2019, The Messenger camera will no longer support scanning Messenger Codes. Instead, we recommend businesses take advantage of the phone’s native capabilities to scan QR codes with m.me links as a lightweight, efficient solution. See more on m.me links
Right now, your Facebook Messenger app can generate and scan Messenger Codes — a unique image that opens up a Messenger sequence.
Messenger Scan codes look like this:
If you open Messenger on your phone and scan that image, Messenger will send you a nice little message.
This is all changing.
Instead of using their proprietary Messenger Codes, Facebook is falling back on traditional (and kinda unsightly) QR codes.
All we can do is speculate because Facebook hasn’t come right out and explained why they made this move, but some answers seem obvious.
First, most phones automatically scan QR codes. But most phones don’t automatically detect and scan Messenger Codes.
To open the Messenger scan code reader, it requires at least four taps. Who has time for four taps?!
And, honestly, not a lot of people even know about Messenger Codes.
Facebook has its own native QR reader anyway. (Who knew?) You can open it by searching for “QR reader” in the Facebook app.
In general, this move is about ease, simplicity, and giving in to what’s already standard — QR codes.
Besides, since Messenger, WhatsApp, and Instagram messaging are being integrated, it makes sense to ditch a proprietary scan feature of just one of those apps.
Facebook themselves admitted, “QR codes with m.me links [are] a lightweight, efficient solution.”
In other words, QR codes are way simpler and efficient.
So, au revoir Scan codes and bonjour QR codes.
Facebook has been killing off features like characters in Game of Thrones.
But it’s not just features they’re killing off. They’re ditching people, too! (Not killing them, of course, just firing them. Seriously.)
It was like executive suite musical chairs on “Ugly Tuesday” (March 2019) when legends like Chris Cox and Chris Daniels boxed up their family pictures and hit the door.
But features, unlike people, are morally acceptable to kill with a developer’s flip of a switch. And they have to go.
What else has Facebook thrown out the window?
I’ve also shared that Facebook is going to put a fork in the News Feed.
Features come and features go.
This kind of thing happens, folks. And when it does, it’s up to ahead-of-the-curve Messenger marketers like us to decide the correct course of action.
Let me throw in my ten cents of prognostication.
Facebook is gearing up to make Messenger the star of the show.
Zuck himself said it. His vision of Facebook’s future is messaging!
And who stands to win in this Facebook plot twist? Businesses do. Business Pages can use Messenger chatbots, and that’s where scalable and ultra-powerful marketing moves are made.
So, what do we do in the case of the disappearing Messenger scan codes?
There’s absolutely no reason to lose it over the departure of scan codes.
We still have powerful chatbots. And we have QR codes. And by combining the two, we’re still at 100% Facebook Messenger marketing unicorn power.
Every Messenger sequence you create has a unique Messenger URL. When you send people to that URL — using a QR code of course — you can accomplish the same thing as a Messenger code.
And there’s an upside: More people are likely to scan a QR code than a Messenger code.
Let me give you an example.
The URL for MobileMonkey in Messenger is this:
Pro tip: The URL for any individual and Facebook Business Page is https://www.messenger.com/t/ PLUS their name or Business name followed by a forward slash
So, for me, Larry Kim, it’s https://www.messenger.com/t/mr.larry.kim
For Facebook Messenger, it’s https://www.messenger.com/t/messenger/
I can take my Messenger URL and paste it into a QR code creator. For this example, I’ll use https://www.qr-code-generator.com/
Open the QR code creator of your choice, and paste in your Messenger URL.
Next, I’ll generate the code image. I click “Create QR code” in the generator tool above, and here’s what I get:
I went ahead and scanned that code with my iPhone’s native camera. Not to go all Inception on you, but here’s what it looks like:
Since I also have Messenger installed on my phone (who doesn’t?), it gives me the option to open that Messenger link in the Messenger app.
And, when I do that, boom, the bot sequence begins.
Like I mentioned, there’s zero reason for panic and hysteria in the streets.
Yes, the Messenger scan codes are about to kick the bucket, but we’re not losing marketing power.
Every Messenger sequence has its own URL, and every URL can be turned into a QR code.
As long as you’re creating chatbots, you have all you need for high-octane unicorn power marketing with Facebook Messenger.
Originally Published on Mobilemonkey.com