Logos

Posted on  by  admin
  1. Make A Business Logo Free
  2. Logos Definition
  3. Logos Ethos

Good logos are simple and recognizable, appropriate and memorable, scalable and timeless and versatile in online and print formats. The Nike swoosh and the McDonalds arches are simple yet unique, and have stood the test of time. Start with the concept, then choose your colors and font. Why are logos important? We've got a huge selection of professionally designed premium logos at an affordable price. Or enter your business name to generate more premium logo ideas Create logos Create logos.

Aristotle's 'modes for persuasion' - otherwise known as rhetorical appeals - are known by the names of ethos, pathos, and logos. They are means of persuading others to believe a particular point of view. They are often used in speech writing and advertising to sway the audience.

Meaning of Ethos, Logos, and Pathos

Aristotle used these three terms to explain how rhetoric works:

'Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker [ethos]; the second on putting the audience into a certain frame of mind [pathos]; the third on the proof, or apparent proof, provided by the words of the speech itself [logos]. Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible.'

Ethos (sometimes called an appeal to ethics), then, is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.

Pathos (appeal to emotion) is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.

Logos (appeal to logic) is a way of persuading an audience with reason, using facts and figures.



View & Download PDF

Using Ethos, Logos, and Pathos

Here are some persuasive examples of ethos, logos, and pathos used in sentences.

Ethos

Examples of ethos can be shown in your speech or writing by sounding fair and demonstrating your expertise or pedigree:

  • 'As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.'
  • 'My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.'
  • 'If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation.'
  • 'You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers - so you know I can run your preschool.'
  • 'Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best.'
  • 'He is a forensics and ballistics expert for the federal government - if anyone's qualified to determine the murder weapon, it's him.'
  • 'Based on the dozens of archaeological expeditions I've made all over the world, I am confident that those potsherds are Mesopotamian in origin.'
  • 'If my age doesn't convince you that I know what I'm talking about, at least consider that I am your grandfather and I only want the best for you.'
  • 'If you're still unsure, please consider that my advanced degree and fieldwork speak for themselves.'

Logos

Using logos as an appeal means reasoning with your audience, providing them with facts and statistics, or making historical and literal analogies:

  • 'The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.'
  • 'Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut.'
  • 'It's a matter of common sense that people deserve to be treated equally. The Constitution calls it 'self-evident.' Why, then, should I have been denied a seat because of my disability?'
  • 'More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss.'
  • 'History has shown time and again that absolute power corrupts absolutely.'
  • 'Private demand for the product has tapered off for the past three years, and this year's sales figures are at an all-time low. It's time to research other options.'
  • 'The algorithms have been run in a thousand different ways, and the math continues to check out.'
  • 'You won't find any deer along this road. In 25 years of driving the same route, I haven't seen a single one.'
  • 'He has a track record of success with this company, culminating in some of our most acclaimed architecture to date and earning us Firm of the Year nine times in a row.'
  • 'Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support.'
  • 'Veterinarians say that a German Shepherd will are the perfect match for people with active lifestyles.'
  • 'Doctors all over the world recommend this type of treatment.'

Pathos

Examples of pathos can be seen in language that draws out feelings such as pity or anger in an audience:

  • 'If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?'
  • 'I'm not just invested in this community - I love every building, every business, every hard-working member of this town.'
  • 'There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night.'
  • 'Where would we be without this tradition? Ever since our forefathers landed at Plymouth Rock, we've celebrated Thanksgiving without fail, making more than cherished recipes. We've made memories.'
  • 'They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process. Make no mistake, they're the enemy, and they won't stop until we're all destroyed.'
  • 'Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!'
  • 'You should consider another route if you leave later. I heard that that street is far more dangerous and ominous at night than during the daytime.'
  • 'You'll make the right decision because you have something that not many people do: you have heart.'
  • 'After years of this type of disrespect from your boss, countless hours wasted, birthdays missed… it's time that you took a stand.'
  • 'Better men than us have fought and died to preserve this great nation. Now is our turn to return the favor. For God and country, gentlemen!'
  • 'You will never be satisfied in life if you don't seize this opportunity. Do you want to live the rest of your years yearning to know what would have happened if you just jumped when you had the chance?'

Be Persuasive

Understanding the different aspects of rhetoric will make you more aware of what goes into creating a persuasive argument. The examples of ethos, logos, and pathos above should also help you construct your own arguments or appeals.


Logos


Make A Business Logo Free

Free Logos ( 399 and counting! )
Non-exclusive, 100% free logo downloads. We recommend having a designer customize your free logo before you use it commercially.

Arrange Logos: Rating (Default)PopularityNewest FirstOldest First

Price: $0
(free logo)
1688
Price: $0
(free logo)
1644
Price: $0
(free logo)
1219
Price: $0
(free logo)
921
Price: $0
(free logo)
1147
Price: $0
(free logo)
565
Price: $0
(free logo)
1208
Price: $0
(free logo)
307
Price: $0
(free logo)
712
Price: $0
(free logo)
430
Price: $0
(free logo)
431
Price: $0
(free logo)
687
Price: $0
(free logo)
789
Price: $0
(free logo)
469
Price: $0
(free logo)
238
Price: $0
(free logo)
266
Price: $0
(free logo)
1808
Price: $0
(free logo)
129
Price: $0
(free logo)
1077
Websites
Price: $0
(free logo)
672
Price: $0
(free logo)
285
Price: $0
(free logo)
746

Logos Definition

Price: $0
(free logo)
334
Price: $0
(free logo)
308
Price: $0
(free logo)
220
Price: $0
(free logo)
462
Price: $0
(free logo)
320
Price: $0
(free logo)
247
Price: $0
(free logo)
349
Price: $0
(free logo)
122
Price: $0
(free logo)
318
Price: $0
(free logo)
189
Price: $0
(free logo)
193
Price: $0
(free logo)
371
Price: $0
(free logo)
106
Price: $0
(free logo)
223
Price: $0
(free logo)
743
Price: $0
(free logo)
721
Price: $0
(free logo)
173
Price: $0
(free logo)
358
Price: $0
(free logo)
342
Price: $0
(free logo)
785
Price: $0
(free logo)
313
Price: $0
(free logo)
210
Price: $0
(free logo)
462
Price: $0
(free logo)
211
Price: $0
(free logo)
269
Price: $0
(free logo)
153
Price: $0
(free logo)
318
Price: $0
(free logo)
282

Page 1 of 8

12345

Exclusive Logos from BizLogo.com
These logos are not free, but if you prefer not sharing your logo with anyone else then buying an exclusive logo is a great investment.
The logos shown here are sourced from BizLogo.com.

Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Logos
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)
Price: $145 (USD)

± 6,000
exclusive logos to choose from

± 12,000
exclusive logos to choose from

Can't find your perfect logo?

The quickest solution is a custom logo. Prices start at only $175.

For serious businesses, a custom logo is really the only recommended option. The logo is developed for you, from scratch, and you don't share your logo with any other companies. It is yours exclusively and you own the copyright.

Free logos?!

There has always been a demand for free logos, met with either silence or a 'free, but' offer from the design world. A better solution would be to simply give good logos away for free. The free logos offered on LogoLogo.com are professionally designed and can be downloaded in industry-standard file formats. No catch. Nothing to do in return. If you'd like to say thank you, do so by spreading the word!

Free or Exclusive?

Pick a free logo only if you intend to modify the logo before using it. You may use it 'as is', but then you are probably sharing a logo with a few hundred other lazy business owners who decided to not bother with customization! Differentiation is as important in your logo as it is in your business model.

If you can spare the money then an exclusive logo is definitely the better option. Our exclusive logos are sourced from Biz-Logo.com, LogoGround.com, 99designs.com and others. For more places to buy exclusive pre-designed logos see LogoFirms.com.

Logos Ethos

Where do you get the free logos from?

LogoLogo.com is part of a larger group which includes a brick-and-mortar graphic design firm. Some of the free logos on LogoLogo.com are spin-offs from paid projects, but the majority are made from scratch, specifically for LogoLogo.com, by highly experienced, professional logo designers.

LogoLogo.com is very new, so we do not have a million free logos on the site. Not yet. We will be adding more free logos as our time allows. Even if you don't find your perfect logo today, bookmark this page and check back from time to time.

Free logos by category

Exclusive (not free) logos

Check out our Biz-Logo.com site for exclusive ready-made logos.

If you need a letter-based logo, you'll want to also visit LetterLogos.com.


For more information, see our free logos FAQ and our custom logos FAQ

Coments are closed

Recent News

  • Mixbus
  • Tor Browser
  • TidyMyDesktop
  • SelfControl

Scroll to top