Whether you’re creating a logo, designing a website, or defining a brand identity, color plays a vital role in any design project.
We designers take color seriously, because it is serious. The colors you choose will not only impact how your site makes people feel, but also what users with various types of color blindness can see. So choose wisely.
There are a variety of color pickers and tools out there to help us with the important task of color selection. We reached out to dozens of designers (including those in our Webflow office) to find out what color tools and apps they use. Take a look!
Color pickers are among the most common tools used by designers because they let us quickly grab and reuse colors we see on our screens.
Great for any designer, the ColorPick Eyedropper is a chrome extension that easily allows you to identify the Hex color code of any UI element you hover your mouse over. It's great for quick access to colors you gain inspiration from when browsing around online.
ColorSnapper 2: ColorSnapper 2 is for MAC users to pick colors anywhere from the screen. It comes with 10 different color formats like NSColor, UIColor, Android, Java, etc. Also, gestures and keyboard shortcuts can be used for controlling the application. Hi-Precision Mode allows accuracy for normal pixel density.
Out of the many options out there, ColorSnapper proves the most popular color picker among our designers, and for good reason. This popular Mac app lets you quickly use a magnifying color picker on anything you see — online or off.
Once you’ve picked a color, ColorSnapper stores it in the color panel for you to use later. Need to copy the color right now? Just click on the stored color and ColorSnapper will automatically copy it to your clipboard.
Of course, we'd be remiss if we didn't mention our very own Webflow Chrome Extension, which activates an in-Webflow color picker to enable web designers to easily grab colors from within their own project. That makes it super simple to pull the right color from a logo, hero photo, or illustration, without having to leave the app. And once you've grabbed the color, you can easily make it a global swatch to quickly and easily reuse across your site.
Palette generators give you a great way to see your entire color palette together. This helps you decide what your primary and secondary colors might be, as well as how they fit together.
Actually selecting the colors can be tough — luckily, there are tools that help us do it!
Created entirely in Webflow by none other than Mackenzie Child, Happy Hues gives you various color palettes for inspiration and shows you real examples of how those colors could be used in professional designs.
Happy Hues is both a great resource to help you find the best colors for your designs and for educating yourself on color theory to create great user interfaces and experiences.
Color's swatch generator is nearly as intuitive as its name, which we are still trying to understand the origin of. You can use this generator right in your browser — so go ahead, give it a try!
Coolors is another popular palette generator. You can pick any color and, based on the selected color, create a proper color scheme for any design project. Though (slightly) less intuitive than Color (hence that extra o), Coolors lets you export, store, and reuse your palette in tools like Adobe. Coolors also has a mobile app, so you can review and modify your colors from anywhere.
LOLColors is a simple collection of curated color palettes. The site makes it very easy to 'favorite' a specific palette, and view the most popular based on others' votes as well. Although it doesn't offer as much volume as others on this list, I found the palettes themselves to be beautifully put together.
Brandmark’s Color Wheel uses AI to automatically colorize logos, illustrations, wireframes and other graphical art. Simply upload your design to quickly generate color palettes. We love this tool as a source of inspiration as well. When you upload a flat design, you’ll be given thousands of unique color variations to choose from.
Thanks to advancements in HTML & CSS, designers can now take full advantage of colorful gradients on the web without worrying about creating heavy images or writing complex code. The only problem now is trying to narrow down your selection!
The following four tools are our top picks for guiding your color palette selection.
CSS Gradient is a simple site that showcases some beautiful gradient color combinations. The site includes the RGB and hex color values of any color you pick — making it easy to recreate them in your own designs as well.
What better way to get color inspiration than from the world around us? Adobe’s Color ecosystem has a number of resources (including a swatch generator), but the one I find myself using the most is their iOS app, Adobe Capture CC.
Simply take a photo with the app, and it automatically generates a palette from the colors in the photo. You can then save these colors to use in a Photoshop project or anywhere else.
Colormind is a color palette generator that uses deep learning to make color suggestions from scratch or based on your input. Colormind can learn color styles from photographs, movies, or other sources of media that you may use as inspiration, making it one of the smartest color palette generators out there — color me impressed.
Developed by Jxnblk, Colorable makes it easy for web and print designers to test out different color combinations using their hex codes. Easily adjust RGB and HSV values to fine-tune your colors. The site is extremely easy to use: simply add the hex value for two colors and the system will rate the combination based on WCAG accessibility guidelines. This rating ensures that users who are color blind or visually impaired can still read the design with those two colors.
This site is one of our current favorites — it places accessibility at the forefront of its recommendations.
These are just some of the color tools we use every day — let us know which tools you use on Twitter or Facebook.
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ColorPicker is a free utility application that makes the Apple Color Picker available anywhere - any time. More importantly, ColorPicker allows the colors panel to stay visible, floating above all open windows, regardless of what applications and windows you have open.
ColorPicker can be run as a normal application in the Dock or as a menu bar application, switchable via the preferences window -- the choice is yours.
The Apple Color Picker has always been a great tool, but until now, never seemed to be available when you need it most. Now, capturing those colors you need is only a click away. Plus, you can easily extend the color picker with some great third-party plugins.